The restaurant industry will continue to reinvent itself in the months to come. Open Table has been a big supporter in helping restaurants evolve during this time of rapid change. Their latest idea is to encourage new experiences to add a breath of fresh flare to a normal night out.
Think Ramen Noodle Night and Bottomless Mimosas.
Successful restaurants diving into this new space venture outside the standard happy hour. You’ll want to invent occasions that feel highly curated and unique, especially to Millennials and Gen Z diners who go out regularly. What will feel memorable? Perhaps salsa tastings on the patio? Or line dancing and dinner? Maybe you offer special wine tasting nights. Or regional cooking and truffle menus. How about live music or an evening rooftop gathering under the stars? Whatever unique experience you can dream up can be advertised directly on Open Table as soon as today.
Your chef and social media will approve.
This is an excellent way to keep your chef feeling creative and your staff feeling engaged. You may experiment with menu or holiday ideas that then become regular menu additions if they’re successful. These experiences also add extra buzz-worthiness to local word-of-mouth about your restaurant, creating a reason for folks to snap and post pics on social media. And who couldn’t use more of that right now?
What’s happening on Open Table feels like a nice build on what Airbnb did so successfully with their experiences bookings that created one-of-a-kind, hand-crafted activities for out-of-towners hungry for them. Our experience economy is here to stay. Why not take advantage of it in new ways?
Outdoor Experiences Will Be Popular into 2022.
No one knows exactly what the year ahead will bring. Diners continue to choose eating outside for a variety of reasons, from fun to safety. We’re experts who help restaurants make the most of their outdoor spaces, with years of experience for every kind of client with any kind of budget. Getting things right the first time is what we do. So, if you have questions on patio enclosures, please let us know. Here’s to offering experiences of all kinds!